The Coronado, Imagined by Preston J. Bradshaw in 1923, re-imagined for the 21st Century by Amy and Amrit Gill. What a Good Save!
I looked up the address listed as residence for William Inge (the playwright) and learned 3701 Lindell Blvd. was and is the Coronado. I went to visit, just to see if I could get a photo of the past and wow, I was in for a surprise.
Turns out this place officially opened in 1925 and the public loved it right away. It was a gathering place for the elite and famous. We didn’t have “paparazzi” like we do today, but I bet there were plenty of newspaper people there, looking for a scoop.
People came for entertainment and to stay. Coronado prices from the 1920’s were $2.50 for a room and shower, $3.50 for room with a bath and a double occupancy room started at $5.00. I haven’t seen monthly prices.
After a while the novelty wore off, the place started to fall into disrepair and went into foreclosure. The location is perfect, though and St. Louis University purchased it in 1964. It was turned into student dorms with a dining hall and a recreation room. They cared for the facility until 1984, then decided to sell it to a Property Group and the building stayed empty for 15 years.
It is said the place simply fell apart and, by the time Restoration St. Louis, Inc. stepped in to keep it from complete ruin, part of the roof had collapsed, a wall had fallen in and rubble inside was chest deep. It took at least $40 million dollars to reclaim this beautiful piece of history, but now it is one of the Premier Places to hold a special event in St. Louis.
Not only that, the rooms have been completely refurbished and, when I was there, lines of young people about to attend St. Louis University, were crowding the rental office to tour the new apartments. Campus is right across the street, these new places will be affordable, classy and safe digs for the future of our nation.
How cool is that?
The Coronado 3701 Lindell Blvd. St. Louis, MO 63108